The Zombie Business Cure How to Refocus Your Company Identity for More Authentic Communication (Audible Audio Edition) Julie Lellis Melissa Eggleston Nicol Zanzarella Brilliance Audio Books
Download As PDF : The Zombie Business Cure How to Refocus Your Company Identity for More Authentic Communication (Audible Audio Edition) Julie Lellis Melissa Eggleston Nicol Zanzarella Brilliance Audio Books
Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it.
Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems identity. A lack of focus on identity negatively affects your bottom line and can damage your reputation.
The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships. The Zombie Business Cure will help you
- Realize identity is the foundation for success.
- Discover identity problems that commonly lead to communication failures.
- Prevent zombie-like behavior by tackling the five most common zombie traits.
- Approach new communication efforts in a more mindful way.
You'll learn from real-life case studies and also gain practical tips and exercises that will help your business. The Zombie Business Cure is the antidote for lifeless communication that repels customers. By using the principles in this book, you'll attract the right audiences and increase your success.
The Zombie Business Cure How to Refocus Your Company Identity for More Authentic Communication (Audible Audio Edition) Julie Lellis Melissa Eggleston Nicol Zanzarella Brilliance Audio Books
Great practical guide on how companies and people can avoid disasters and be more successful by understanding their focus and communicating that successfully to the outside world. The authors provide practical steps and instructions on how to do things well and how to assess what you are doing. The book is fun to read because of the authors tone and the many and varied stories they tell of success and failures. The book will be valuable to both large and small businesses and even those working independently. Highly recommended!Product details
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The Zombie Business Cure How to Refocus Your Company Identity for More Authentic Communication (Audible Audio Edition) Julie Lellis Melissa Eggleston Nicol Zanzarella Brilliance Audio Books Reviews
As a professional working in the communications industry AND as an adjunct instructor who teaches communication majors the skills they need to succeed in their chosen field, I was thrilled to discover The Zombie Business Cure as a new resource. In addition to pertinent case studies that illustrate the key points made in the book, there is also a TON of actionable advice provided by the authors regarding how to go beyond branding and really uncover the true identity of a business. This will be incredibly helpful as I help clients with this crucial process and it will also be a great addition to the work I do with students in the classroom.
Excellent tips in a well written, fun book. A guide for anyone wanting to learn more about communications and marketing and how to take their business to the next level.
I love that this book shows your brand can have a personality, even if you think your company or industry can't. Do yourself and your company a favor and avoid the business zombie apocalypse!
The Zombie Business Cure offers knowledgeable, relevant advice woven into an entertaining, humorous read. Must have for media professionals looking to better align brand image with organizational values.
It's not often that you come across a book that applies to so many different types of readers. Be it business owners, students, academics, or professionals, all ranging in varying disciplines, the Zombie Business Cure makes it easy to understand communications in a broader management context. It's a mix between a how-to/tip guide and a research-focussed exploration of current business practices. It's easy-to-read and very insightful. As a senior university student, I've learned a great deal that's applicable to my work ethic, professional goals, and communication strategies.
Well written, easy read that should be part of every manager's library. We always ask what books should I be reading to make me better at my job, make me a better leader, make me a better marketer, or just make me sharper. This is on that short list of books you need to read. Too many reviews try and tout a book as the one and only book you should read, which is total nonsense. You need about four or five to give you a well-rounded education. This is one of those five.
As a small business owner, I manage everything myself. Which is wonderful...until I'm no longer an expert in what comes next to manage! For me that's communications and marketing. But while I need those pieces, I can't outsource everything. But that's where this book comes in. The writing is fun and accessible but what stands out are the stories. Lellis and Eggleston give the whole story on the marketing flops that you heard about. Not only why they flopped but also what you, as someone who cares how your customers think and feel (unlike zombies!), can do differently. This book is a must read for everyone in business, especially solopreneurs who can take their communications to the next level without any of the "my boss won't let me," road blocks that other professionals encounter. I love this book and I'm only halfway through!
Great practical guide on how companies and people can avoid disasters and be more successful by understanding their focus and communicating that successfully to the outside world. The authors provide practical steps and instructions on how to do things well and how to assess what you are doing. The book is fun to read because of the authors tone and the many and varied stories they tell of success and failures. The book will be valuable to both large and small businesses and even those working independently. Highly recommended!
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